Thanks Mark Di Somma for the great article on how small businesses can take on large corporations and companies.
Recently Budweiser has been copping flak for its continuing aggressive stance against craft beers. Social media reaction at least seems to be that this is an unfair fight and that the big corporate should not be competing in this way. I’m a long-time advocate of challenger brand strategy. I’m of the […]
https://markdisomma.wordpress.com/2015/08/11/taking-on-the-challenger-brands/