Website Design, Social Media Integration, and Online Marketing for Local Business in El Paso, Texas.
This Apple iBook was created and published by John Capps of JCappsIv technologies and made free for the public to download to spread awareness of the scientific discoveries and life of nobel prize winner, Roger W. Sperry.
Roger Sperry won the Nobel Prize in Physiology or Medicine in 1981 for his discoveries concerning the functional specialization of the cerebral hemispheres.
For More information on Roger Sperry visit: RogerSperry.org a site designed by John Capps of JCappsIv Technologies.
Thanks Alexa at Monetize-app.com for sending us your Article on Responsive Web Techniques.
These days, websites which have been designed to shine on PCs but falter when it comes to mobile devices are bound to fail. With ever larger proportions of web traffic emanating from smartphones, tablets, netbooks, and various hybrid PCs, it is obvious that a one-size-fits-all style of web design is the only way forward.
That is the reason that responsive web design, the manner of designing websites so that they easily scale and are easy to use across a range of devices with different sizes and specifications, has become one of the hottest trends in modern website development. New web design techniques are constantly being developed to keep up with today’s mobile trends, and developers cannot afford to be left behind
One of the most advanced aspects of responsive web design is integrating advertising and keeping it consistent across many platforms. Unlike writing an app, where it is easy to use advanced advertising platforms such as app next to advertise other apps and monetize, developers must carefully think about which advertising networks to use, given that their audience might differ greatly depending on what kind of device they are using.
Although advertising is vitally important for any website, it is how the end user experience which eventually make a website profitable. If the users don’t like the website, no matter what platform they use, it will never achieve its aims or make any money. Responsive web design should not only be about making a website look good, but about delivering the best experience to its customers.
From responsive images to proper dealing with media inquiries, the movement from one user device to the next needs to be absolutely seamless. While it takes a great deal of CSS skill and experience to achieve excellent responsive web design, it is something that can easily be learned and is something a developer ignores at their peril.
Thanks beyond PR for a great metaphor for content marketing!
The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.
Some great digital marketing strategies!
Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel that deliver results and […]
7 ways to use technology to help your small business expand or start!
(Family Features) Whether you’re just starting a small business or looking to expand an existing operation, marketing your business can seem daunting. The key to marketing success is to establish your presence, drive leads to your business and expand your audience. Even for businesses that serve a primarily local clientele, it’s important to remember that […]
This Ted article/talk is less about business and technology but it’s a great way to learn how to motivate yourself, employees, and your customers.
For the full article visit: http://ideas.ted.com/what-motivates-us-at-work-7-fascinating-studies-that-give-insights/
Great article on using technology to help your small business.
As I personally have never heard of the term “Bootstrapping for small-business,” I have regularly utilized several of the concepts outlined in the article. Any entrepreneur or small-business owner that may have challenges with cash-flow or new growth stagnation, may want to select two or three of these concepts for your business to implement, even […]
Small Business Technology Statistics
1) Only 53% of businesses today have a website (Statistic Brain)
2) 1.3 billion people will telecommute by 2015 (Get Busy Media)
3) 4 out of 5 consumers use smartphones to shop (ComScore, 2012)
4) Less than 5% of business websites are optimized for mobile users (Bizness Apps)
5) In 2012, 60% of local businesses didn’t have their phone number on their website (BIA Kelsey)
6) 15% of small businesses built mobile optimized websites in 2013 (Borrell 2013)
7) Two thirds of small business would find it a major challenge to survive without wireless technology (AT&T Small Business Technology Poll 2013)
8) 41% of small businesses used email marketing to customers in 2013, a 25% jump over the previous year (AT&T Small Business Technology Poll 2013)
9) 66% of small business owners are using mobile devices or solutions as part of their day to day operations (Constant Contact 2013)
10) 50% of online sales are lost because visitors can’t find content (Forrester 2012)
11) 27% of small business have no IT support (SMB Group 2014)
12) The main way small businesses use mobile technology? Social media and email marketing are the top two reasons (Constant Contact 2014)
13) 92% of SMBs are using at least one cloud business solution. (SMB Group 2014)
14) The cloud has helped SMB’s reduce IT workload by 42% (Microsoft 2012)
15) Nearly 8 out of 10 SMBs still use manual integration such as manual Excel files, or custom code (SMB Group 2014)
16) SMBs will increase technology spending 50% by 2015 (Microsoft 2012)
17) Small business participation on LinkedIn rose from 31% to 36% in 2013. Facebook participation decreased from 44% to 41% that same year (AT&T Small Business Technology Poll 2013)
18) 43% of small business spend 6 hours or more each week on social media (Joy Mali 2013)
What does that mean for small business today?
- Small businesses see the benefits of technology for their businesses, especially in marketing and helping with day-day operations.
- Major potential for small businesses lies in harnessing technology for customer interactions. Important areas include: optimized mobile pages and product information on their websites.
- Integration can help unlock potential and productivity in the products small businesses already use.