Frontera Tec

Category Business and Technology

Eva Webdesign Customer Review

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Marketing Tips for Small Business

Some great marketing tips from for small businesses.

There are many different strategies that go into attracting more clients and customers. But if you’re a Small Business Owner targeting your country or a marketer with customers in multiple countries, the information on how to optimise your website is scattered and hard to find. There is no longer any doubt that buyers go online […]

Advanced Responsive Mobile Web Design Techniques

Thanks Alexa at for sending us your Article on Responsive Web Techniques.

These days, websites which have been designed to shine on PCs but falter when it comes to mobile devices are bound to fail. With ever larger proportions of web traffic emanating from smartphones, tablets, netbooks, and various hybrid PCs, it is obvious that a one-size-fits-all style of web design is the only way forward.


That is the reason that responsive web design, the manner of designing websites so that they easily scale and are easy to use across a range of devices with different sizes and specifications, has become one of the hottest trends in modern website development. New web design techniques are constantly being developed to keep up with today’s mobile trends, and developers cannot afford to be left behind
One of the most advanced aspects of responsive web design is integrating advertising and keeping it consistent across many platforms. Unlike writing an app, where it is easy to use advanced advertising platforms such as app next to advertise other apps and monetize, developers must carefully think about which advertising networks to use, given that their audience might differ greatly depending on what kind of device they are using.


Although advertising is vitally important for any website, it is how the end user experience which eventually make a website profitable. If the users don’t like the website, no matter what platform they use, it will never achieve its aims or make any money. Responsive web design should not only be about making a website look good, but about delivering the best experience to its customers.

From responsive images to proper dealing with media inquiries, the movement from one user device to the next needs to be absolutely seamless. While it takes a great deal of CSS skill and experience to achieve excellent responsive web design, it is something that can easily be learned and is something a developer ignores at their peril.

The Psychology of Social Media Marketing: 4 Ways to Increase Interaction

Some good points from on the psychology of social media and increasing your audience interaction.  

As marketers continue to adopt social media as an integral part of their marketing strategies, we’ve been exploring how psychology can be used to improve social media’s impact. Since social media is comprised of people engaging in personal conversations and interactions, it should come as no surprise that many psychological […]

6 Ingredients for a Successful Content Sharing Recipe

Thanks beyond PR for a great metaphor for content marketing!  


The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.

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8 Strategic Steps to Improve Digital Marketing Results

 Some great digital marketing strategies! 

Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel that deliver results and […]

Importance of Online Reviews

Here’s a great article on how online reviews can affect your business. Knowing this I’m definitely going to add an online review section to my site, like I have done for my customers.


One of the many wonderful things about the Internet is the opportunity for people to express their opinions on almost anything. If you own a business, it’s a way for customers to comment on your service or products in order to share with others. These comments are posted on the web as online reviews, either […]

5 Facebook Tactics For Marketing

Good read on some simple steps you can take to help marketing with facebook!

If you are using Facebook for your marketing efforts, you will want to check out the “5 Facebook Tactics You Are Overlooking” and consider the possibilities. We have a great deal of clients that do not understand the power of Facebook or can not seem to find their rhythm on this popular social platform. And […]

7 Digital Marketing Tips to Expand Your Small Business

7 ways to use technology to help your small business expand or start! 

(Family Features) Whether you’re just starting a small business or looking to expand an existing operation, marketing your business can seem daunting. The key to marketing success is to establish your presence, drive leads to your business and expand your audience. Even for businesses that serve a primarily local clientele, it’s important to remember that […]

What’s the biggest factor in startup success?

Is it the idea? The business plan? The funding?

Nope, looks like its something more simple than that.

Its Timing. This short Ted talk from Bill Gross shows how it can outweigh some of the other factors. Many small businesses need to take their great products and services and begin making sure customers easily find them because of the large adaptation of internet use and smartphones. Is it your time?

[ted id=2272]


Social Media Marketing Strategy

Social media and marketing strategy for increasing customer engagement and satisfaction.

Where are we going?  How do we get there?  If you are asking yourself these questions about social media marketing, then you are in the right place.  The article, “Social Media Strategy, Focus on Goals Not Tactics” (Wow Blog, 2012), says the place to start is to decide what you what to accomplish. You may […]

What Motivates Us?

This Ted article/talk is less about business and technology but it’s a great way to learn how to motivate yourself, employees, and your customers.

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For the full article visit:



PR and Social Media Strategy

A great article on social media, search engine optimization and public relations. Thanks,, a good read for any small business owner.

I’ll tell you what I’ve found myself doing a lot of recently: Social Media Strategies. That might seem strange for someone who works in PR. But it’s not strange at all. In fact, if you look at the Communications industry as a whole – the future of digital media, the changing landscape of PR versus […]


Why You Should be Using YouTube to Promote Your Business

Another great resource for your small business to gain for free and to connect with social media and your website.

As you probably know, YouTube has become a global phenomenon. After starting in 2005 with a Me at at the zoo“, YouTube has transformed from a simple video sharing site into a huge global network of individual content creators who actually make careers out of sharing their videos online.  However, videos of cute kittens and […]

Source: Bluebiscuitblog

Improving Social Media Presence: Planning is Everything

Great read on social media presence, a very important factor for businesses.

In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which most small to mid-sized businesses only dream, but this is only because too few businesses […]

Small Business Toolbox: 8 Ways to Bootstrap Your Small Business

Great article on using technology to help your small business.

As I personally have never heard of the term “Bootstrapping for small-business,” I have regularly utilized several of the concepts outlined in the article.  Any entrepreneur or small-business owner that may have challenges with cash-flow or new growth stagnation, may want to select two or three of these concepts for your business to implement, even […]

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Some Statistics on Small Business Technology


Small Business Technology Statistics

1)      Only 53% of businesses today have a website (Statistic Brain)

2)      1.3 billion people will telecommute by 2015 (Get Busy Media)

3)      4 out of 5 consumers use smartphones to shop (ComScore, 2012)

4)      Less than 5% of business websites are optimized for mobile users (Bizness Apps)

5)      In 2012, 60% of local businesses didn’t have their phone number on their website (BIA Kelsey)

6)      15% of small businesses built mobile optimized websites in 2013 (Borrell 2013)

7)      Two thirds of small business would find it a major challenge to survive without wireless technology (AT&T Small Business Technology Poll 2013)

8)      41% of small businesses used email marketing to customers in 2013, a 25% jump over the previous year  (AT&T Small Business Technology Poll 2013)

9)      66% of small business owners are using mobile devices or solutions as part of their day to day operations (Constant Contact 2013)

10)   50% of online sales are lost because visitors can’t find content (Forrester 2012)

11)   27% of small business have no IT support (SMB Group 2014)

12)   The main way small businesses use mobile technology? Social media and email marketing are the top two reasons (Constant Contact 2014)

13)   92% of SMBs are using at least one cloud business solution. (SMB Group 2014)

14)   The cloud has helped SMB’s reduce IT workload by 42% (Microsoft 2012)

15)   Nearly 8 out of 10 SMBs still use manual integration such as manual Excel files, or custom code (SMB Group 2014)

16)   SMBs will increase technology spending 50% by 2015 (Microsoft 2012)

17)   Small business participation on LinkedIn rose from 31% to 36% in 2013. Facebook participation decreased from 44% to 41%  that same year (AT&T Small Business Technology Poll 2013)

18)   43% of small business spend 6 hours or more each week on social media (Joy Mali 2013)

What does that mean for small business today?

  • Small businesses see the benefits of technology for their businesses, especially in marketing and helping with day-day operations.
  • Major potential for small businesses lies in harnessing technology for customer interactions. Important areas include: optimized mobile pages and product information on their websites.
  • Integration can help unlock potential and productivity in the products small businesses already use.


10 Reasons to use WordPress for your Small Business Website


Mobile Connections and Mexico

As internet becomes more widely available in Mexico, the need for businesses to use web sites and social media grows to stay competitive. The graphic below shows the projected number of cell phone users in 2018 for Mexico.
Statistic: Number of mobile connections in Mexico from 2012 to 2018 (in millions) | Statista
Find more statistics at Statista

As these numbers grow so does the projected amount of social media users.

Statistic: Number of social network users in Mexico from 2013 to 2018 (in millions) | Statista
Find more statistics at Statista

As these statistics continue to rise it is important to keep in mind the trends in the US on the behavior of consumers. Before going to a store, most people are researching online, using search engines and websites.