As internet becomes more widely available in Mexico, the need for businesses to use web sites and social media grows to stay competitive. The graphic below shows the projected number of cell phone users in 2018 for Mexico.
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As these numbers grow so does the projected amount of social media users.
Find more statistics at Statista
As these statistics continue to rise it is important to keep in mind the trends in the US on the behavior of consumers. Before going to a store, most people are researching online, using search engines and websites.